ब्रांड

HAQQ's logos, colours, typefaces and finished assets, with the rules for using them. Everything on this page is cleared for press, partner and agency use.

Logos

Four approved marks. The full lockup is the default; the others exist for the places it does not fit. Keep clear space around every mark, never recolour or distort one, and reach for the reverse mark on dark or gradient backgrounds rather than dropping the primary onto a dark card.

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  Primary mark

  Light surfaces (the default)

  Download
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  Reverse mark

  Dark cards and the gradient only

  Download
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  Wordmark

  Type only: nav bars, footers, documents

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  Icon mark

  Favicon, app icon, avatar

Colour

Two colours carry the brand. Wine is the primary and does the work; navy is its partner and the second voice in a chart or a diagram. Each is shown as a full range so a layout has somewhere to go without leaving the palette.

Wine

The primary. #66023C is HAQQ wine and the value to use when only one is needed.

Navy

The partner. #002C6C is HAQQ navy: the gradient's second colour, and the second series in any chart.

The gradient

One gradient, wine into navy: linear-gradient(200deg, #66023C 18%, #002C6C 72%). Use it for a full-bleed band or a cover, always with the reverse mark on top. It is not a button treatment, not a text fill, and not a background for a logo lockup.

Typography

Two typefaces, both free from Google Fonts. Poppins sets everything in Latin script, headings and body, at four weights: regular, medium, semibold and bold. Cairo covers Arabic and every right-to-left layout, headings and body together. It is the same face the HAQQ products use, so the type does not change when a reader crosses from a press page into the product. Cairo carries Latin too, so a product name or a numeral inside an Arabic sentence stays in one face. There is no third family.

Backgrounds and social assets

Finished files for the surfaces the marks do not cover: a video call, a LinkedIn profile. Every asset below ships at two sizes, because the size you want depends on what you are doing with it. Nothing here needs editing before use, and nothing here should be edited.

Team backgrounds

Two brand backgrounds for video calls, slide masters and anywhere a HAQQ surface needs to sit behind someone. Both carry the gradient and one mark, and both leave the centre clear so a face or a title sits on flat colour rather than on artwork. Take the 1920x1080 cut for a call: it is the resolution every conferencing app expects, so nothing is scaled or letterboxed on the way in. Take the full-resolution file when you need to crop it yourself.

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  Mark background

  3747 x 2436 · 1920 x 1080

  The icon mark alone, upper right. The quieter of the two: use it when something else on screen is doing the talking.

  1920 x 1080 · Full resolution

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  Line background

  2640 x 1485 · 1920 x 1080

  Full lockup upper left, the line motif across the centre right, and the site address along the bottom. The one to use when the background is the only branding on screen.

  1920 x 1080 · Full resolution

LinkedIn banners

Six covers, each cut for a personal profile and for the company page. Upload the 1584 x 396 file to a profile and the 1128 x 191 file to a company page; the 2x of each is there for a display that wants the extra pixels, and for anyone who needs to re-crop rather than re-make. LinkedIn crops a cover differently on mobile than on desktop and hides the lower left behind the profile photo, so every banner keeps its message clear of that corner.

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  Legal AI in your pocket

  1584 x 396 · 3168 x 792

  The mobile app, with the App Store and Google Play badges. The default for anyone whose audience is likely to install it.

  1584 x 396 · 2x

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  Legal AI Chat

  1584 x 396 · 3168 x 792

  The same artwork named for the product rather than the app: drafting and research, with sources cited, in Arabic as well as English.

  1584 x 396 · 2x

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  Your entire legal department runs in one place

  1584 x 396 · 3168 x 792

  Matters, hearings, contracts and clients in one workspace. For an in-house audience rather than a firm.

  1584 x 396 · 2x

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  eFirm

  1584 x 396 · 3168 x 792

  Practice management, named. Reach for this one when the audience already knows what eFirm is.

  1584 x 396 · 2x

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  The Legal AI Operating System

  1584 x 396 · 3168 x 792

  Both products side by side, each with its own line. The widest of the six.

  1584 x 396 · 2x

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  Digitizing Justice

  1584 x 396 · 3168 x 792

  The signature phrase over the gradient and the arch motif. No product, no claim: the one to use when the profile itself is the message.

  1584 x 396 · 2x

The same six re-cut for a company page banner, which is a shallower crop than a profile cover rather than the same picture scaled.

Using the brand

The assets above are finished files. Most of what goes wrong with a brand happens after the download, so this is the short version of what is and is not allowed.

Brand voice

Every line below is the copy HAQQ actually publishes, so a piece quoting one can be checked against the live site rather than against somebody's memory of it.

The primary line is “Sovereign Legal AI at your fingertips”. It is supported by: “Good legal help used to depend on your budget and where you live. HAQQ changes that: the same reasoning top firms use now reads your lease, drafts your contract, and answers your question, secure and governed throughout.”

The signature phrase is “Digitizing Justice”, set in the gradient and nothing else. It is the founders' own words rather than a marketing line: the founder Q&A on Founder's story describes the mission as “to digitize and systematize justice delivery” and “justice should never be out of reach”, which is what the phrase compresses. The company one-liner is “HAQQ is an AI-powered legal practice management platform that combines advanced AI with comprehensive law firm tools.”

Products

Five products, each with one tagline and one description. The descriptions are the exact words each product page publishes, so quoting one here cannot drift from the live page.

The company boilerplate is on About HAQQ, the founder bios on Founder's story, and the spokespeople and downloadable photography on People; coverage, announcements and the media desk are on Press.